The Event of the Future

Croke Park Events and Sool Nua are bringing The Event of the Future to Dublin on 20th July. The one-day event will offer insights, ideas, and inspiration to meetings and events professionals with keynotes and panels from industry thought leaders.

Having the opportunity to host The Event of the Future here in Croke Park has been an absolute pleasure. The world of events is constantly changing and evolving, and with that Croke Park Meetings and Events has had to change and evolve with it. This event is going to be dynamic, interactive and above all fun – focusing on what is the most important aspects of this ever-changing industry. The fact that it also coincides with U2’s Joshua Tour here in Croke Park was a major perk, and is allowing us to showcase Croke Park like never before!

Sinead Heneghan, Croke Park Meetings and Events Head of Sales

Cogs & Marvel Group CEO Dave Smyth will give the agency perspective on a panel with Mark Cooper of the IACC and Lynette Moran from Live Collision. Register now on the Event of the Future website and follow the conversation at #EOTFdublin.

 

At Cogs & Marvel, we believe that every time you get a group of people together, whether they be staff, customers, partners or consumers, you have an opportunity to strengthen their relationship with you. You have an opportunity to turn passive admirers into an army of advocates for your corporate brand. Cogs & Marvel is an event agency that creates brand experiences to delight in the moment and inspire lasting change.

Want to inspire change in your audience? Get in touch with the Cogs & Marvel team.

Video: Facebook 1EMEA

How do you inspire a team of 1300 that are based all over EMEA?

Working with Facebook to create their 1EMEA Sales Conference, Cogs & Marvel designed a team building experience that excited the Facebook EMEA sales team and strengthened ties between their EMEA offices.

 

At Cogs & Marvel, we believe that every time you get a group of people together, whether they be staff, customers, partners or consumers, you have an opportunity to strengthen their relationship with you. You have an opportunity to turn passive admirers into an army of advocates for your corporate brand. Cogs & Marvel is an event agency that creates brand experiences to delight in the moment and inspire lasting change.

Want to inspire change in your audience? Get in touch with the Cogs & Marvel team.

The Best of Cannes’ Beach Activations

We’re coming home tired and sunburnt, but Cannes Lions 2017 didn’t disappoint. On stage, the 64th International Festival of Creativity applauded the finest creative campaigns and design innovations of the past twelve months (more on that to come) while delegates were inspired by talks and panels with Sheryl Sandberg, Ian McKellan, and Helen Miren.

But the fun didn’t stop there. On the beach, the social media giants led the Festival Fringe activities, where brands like YouTube and Twitter went bigger and better than before to excite and delight their VIP guests.

Check out some of the best brand activations of Cannes Lions 2017 below.

 

#YouTubeBeach

Office views for the week… Rough life. Yes you Cannes fly to France at 30 weeks. #youtubebeach

A post shared by barbara p (@bbochs) on

 

#TwitterBeach

 

#SnapchatCannes

 

#PinterestPier

 

Cogs & Marvel

At Cogs & Marvel, we believe that every time you get a group of people together, whether they be staff, customers, partners or consumers, you have an opportunity to strengthen their relationship with you. You have an opportunity to turn passive admirers into an army of advocates for your corporate brand. Cogs & Marvel is an event agency that creates brand experiences to delight in the moment and inspire lasting change.

Want to inspire change in your audience? Get in touch with the Cogs & Marvel team.

Indeed Prime @ Dublin Tech Summit

Creating WOW doesn’t have to mean you’re using your calendar event budget in one go. Leaving an impact on attendees can be achieved by a simple idea executed well.

For the Indeed Prime brand activation at Dublin Tech Summit, Cogs & Marvel took the launch party – a noisy gathering of ambitious techies in a Dublin evening venue – and turned it into a stock exchange of career opportunities. We did this by installing a job ticker, stock exchange style, over their heads. We didn’t ask them to change their behaviour in any way, to do anything different, we just reminded them that a gathering like this is a networking opportunity that could lead to career advancement and that their next move in the market should be to connect to Indeed Prime.

The jobs circulating above their heads (with salaries and locations) were jobs currently available on Indeed Prime, a new entrant into this space. The Indeed Prime brand is all about connecting the right people to the right jobs, quickly and simply, reducing recruitment times by half. They focus on tech talent so sponsoring the Tech Summit launch party was an excellent opportunity to announce themselves to this audience. The challenge was that no one likes to be sold to in a social environment. The solution worked because we changed the meaning of what the party-goers were doing (from being there for a laugh and a beer to being there to seek opportunity) without expecting them to do anything differently. And we put Indeed Prime at the heart of that opportunity.

 

At Cogs & Marvel, we believe that every time you get a group of people together, whether they be staff, customers, partners or consumers, you have an opportunity to strengthen their relationship with you. You have an opportunity to turn passive admirers into an army of advocates for your corporate brand. Cogs & Marvel is an event agency that creates brand experiences to delight in the moment and inspire lasting change.

Want to inspire change in your audience? Get in touch with the Cogs & Marvel team.

5 Jaw Dropping Brand Experiences

At Cogs & Marvel, we believe every event should have a story. We create brand experiences that people love and remember – turning your audience from observers to brand ambassadors. When done well, brand experiences can inspire a change in the thinking and behaviour of your customers, clients, or staff audience. Brands like Nike, AOL, and Airbnb have led the way in using activations and experiences to define their public perception, build a global audience relationship, and increase revenue as they go.

With all the creativity that’s being cultivated around the world, as an experience designer it’s easy to feel inspired. Here are some recent brand experiences that have really wowed us.

 

AOL NewFront Block Party

Wanting to position themselves as innovators in the digital publishing industry, AOL hosted AOL Access: A New Kind of NewFront in 2016. Taking their media buyer audience out of the conference room and onto the streets of New York, AOL invited 3,000 media industry execs and consumers to the NewFront Block Party, which spanned four street blocks with open bars and food stalls for the after-work audience.

With interactive exhibits from Dreamworks, NBA, and TechCrunch, buyers could interact with their consumer audience, see their reactions to products, and experience the AOL brands in person. With so much to see, guests could tailor their experience to their needs.

 

 

Nike Air Jordan at Palais 23

To the world, Michael Jordan is the face of the NBA. To celebrate thirty years of Air Jordans and the Nike/Jordan partnership and to educate young Europeans about the Jordan legacy, Nike brought the NBA experience to Paris’ Palais 23. The interactive museum dedicated to Jordan’s career featured a “Flight Zone” dunk experience, the “DNA of a Champion” artifact gallery, and a Jordan footwear customization zone.

 

With over 21,000 attendees, 18,750 impressions using the hashtag #WeAreJordan, and over $1.5million in Nike sales, the event showed the powerful impact of the Nike brand and the international footprint of the Jordan legacy.

 

 

IBM Cognitive Studio

Offering a world stage to tech pioneers, standing out from the crowd at SXSW is no easy feat. IBM wanted to immerse the SXSW attendees in their cognitive solutions and show their use in everyday life.

IBM took over a 5,000ft2 restaurant around the corner from SXSW to develop the IBM Cognitive Studio, bringing their next generation technology to life for consumers to experience and interact with. From VR cycling routes and mind-controlled BB8 Droids to Watson touchscreens, IBM immersed the 9,000+ attendees in the cognitive experience and the value it would bring to their business.

 

 

Airbnb Open

Airbnb Open is a community-powered festival of travel and hospitality. Bringing Airbnb hosts from around the world to LA for three days in November, the festival celebrates the transformative nature of travel as well as the transformative nature of being a host, of offering hospitality to someone else in the world. It enables hosts to connect with each other and share tips on successful hosting while learning about Airbnb product updates and latest news.

Taking over Downtown LA, hosts from over 100 countries experienced popup activations that reflected the cultural opportunities available to international travellers, celebrating the local experience and neighbourhoods of a city. Airbnb hosts came together, learned from each other, attended inspirational talks with the Airbnb team, host educators, and celebrities such as James Corden and Gwyneth Paltrow, and explored Downtown LA during the day, then were treated to an evening entertainment line up with Lady Gaga, Maroon 5, and more.

 

 

Jack Daniel’s House Siete

Bringing the house that Jack built to life, Jack Daniel’s created House Siete, a one-night-only event that immersed attendees in the Jack Daniel’s brand culture. Reaching out to a new market for the brand, millennials were targeted through a brand awareness campaign on Facebook and Instagram to register to attend House Siete.

With interactive entertainment throughout, House Siete toured eight US cities and brought in an audience of over 6,000, engaging the guests experientially through the Jack Daniel’s story through experience.

 

Cogs & Marvel

At Cogs & Marvel, we believe that every time you get a group of people together, whether they be staff, customers, partners or consumers, you have an opportunity to strengthen their relationship with you. You have an opportunity to turn passive admirers into an army of advocates for your corporate brand. Cogs & Marvel is an event agency that creates brand experiences to delight in the moment and inspire lasting change.

Want to inspire change in your audience? Get in touch with the Cogs & Marvel team.

EY Entrepreneur of the Year CEO Retreat

Last month, Cogs & Marvel’s Co-Founders Roisin and Jane were announced as finalists for the EY Entrepreneur of the Year awards 2017 for their achievements in the international market. We couldn’t be prouder of the recognition they’re achieving for building Cogs & Marvel into the agency of 44 event professionals that we are today.

As part of the educational rewards programme EY offers its finalists, Roisin and Jane joined the 23 other company leaders for the CEO Retreat last week in our home away from home, San Francisco. The week was filled with seminars, workshops, and networking tours of the city. Check out their photo diary from the trip below.

 

 

At Cogs & Marvel, we believe that every time you get a group of people together, whether they be staff, customers, partners or consumers, you have an opportunity to strengthen their relationship with you. You have an opportunity to turn passive admirers into an army of advocates for your corporate brand. Cogs & Marvel is an event agency that creates brand experiences to delight in the moment and inspire lasting change.

Want to inspire change in your audience? Get in touch with the Cogs & Marvel team.

We’re up for FIVE Event Industry Awards

On the back of our 2016 wins, we’re thrilled to announce that we’ve been nominated for FIVE Event Industry Awards!

The awards, the most prestigious amongst the Irish Event Industry, celebrate twelve months of achievements in conferences, events, and activations held in Ireland. In 2016, Cogs & Marvel won awards for Best Event Design for Facebook 1EMEA and Best Event Team for Google Engage. This year we’re up for Best Awards Ceremony (Doodle4Google), Best Conference (Social Media Summit), Best Corporate Event (DoubleClick Leadership Summit), Best Event Management Company, and Best Event Team.

 

The Event Industry Awards are on July 14th in the Clayton Hotel Burlington Road. Fingers crossed!

 

At Cogs & Marvel, we believe that every time you get a group of people together, whether they be staff, customers, partners or consumers, you have an opportunity to strengthen their relationship with you. You have an opportunity to turn passive admirers into an army of advocates for your corporate brand. Cogs & Marvel is an event agency that creates brand experiences to delight in the moment and inspire lasting change.

Want to inspire change in your audience? Get in touch with the Cogs & Marvel team.