The Best of Cannes’ Beach Activations

We’re coming home tired and sunburnt, but Cannes Lions 2017 didn’t disappoint. On stage, the 64th International Festival of Creativity applauded the finest creative campaigns and design innovations of the past twelve months (more on that to come) while delegates were inspired by talks and panels with Sheryl Sandberg, Ian McKellan, and Helen Miren.

But the fun didn’t stop there. On the beach, the social media giants led the Festival Fringe activities, where brands like YouTube and Twitter went bigger and better than before to excite and delight their VIP guests.

Check out some of the best brand activations of Cannes Lions 2017 below.










At Cogs & Marvel, we believe that every time you get a group of people together, whether they be staff, customers, partners or consumers, you have an opportunity to strengthen their relationship with you. You have an opportunity to turn passive admirers into an army of advocates for your corporate brand. Cogs & Marvel is an event agency that creates brand experiences to delight in the moment and inspire lasting change.

Want to inspire change in your audience? Get in touch with the Cogs & Marvel team.