Case study: RCSI building launch

“Less is more” isn’t a phrase usually broadcast in the event industry. “Less” indicates budget constraints or a lack of creativity rather than a strategic decision.

Clients and their audiences want more excitement, more entertainment, more wow. But when the brief is to help open Europe’s most advanced healthcare education facility, a building designed to wow its visitors, finding a way to enhance the experience of RCSI’s new headquarters was what the Cogs & Marvel team were brought in to do.

Opened by Michael Bloomberg, WHO Ambassador for Noncommunicable Diseases, three-term mayor of New York City, and founder of Bloomberg LP and Bloomberg Philanthropies, the launch of the €80 million revolutionary building at 26 York Street enables RCSI to promote innovation in learning to educate healthcare professionals who will lead the world to better health.

Its opening was a once in a lifetime experience for the students, alumni, and faculty past and present to celebrate their role in the medical advancement and position the college before the Irish media and sponsors from the pharmaceutical industry.

The Desmond Auditorium“, named for Dermot Desmond (campaign chairman of RCSI, who was in attendance at the event), was built under 26 York Street, with capacity for 550 people. The auditorium already has state of the art AV systems installed; however, as the room is primarily a lecture theatre, we added some additional technology (lighting, projectors, sound equipment, and technical control) to allow the venue to host the 500 VIP’s and global media who were in attendance.

Working with the in-house design team, we added to the existing RCSI branding to create additional graphics and digital content. We created a graphic to cover the entire upstage wall, creating an eye-catching backdrop on the auditorium’s stage wall that framed the video projection surfaces.

RCSI wanted to raise the international profile of the event; with a series of high profile speakers, including the commemorative address, given by Minister for Education and Skills, Richard Bruton TD, and Michael Bloomberg’s on-stage conversation with broadcaster Pat Kenny, we provided a live stream of the event that was available to news and media, supporters, and alumni of RCSI around the world.

The official opening of 26 York Street marks a new era at RCSI. For over 200 years, the name RCSI has always been synonymous with pioneering advances in medicine and innovation in learning throughout the world health community. This new facility will ensure that the reputation of the school and its students will continue to evolve into the next century.

Cogs & Marvel were the ideal partner to open the new facility. From the beginning, they integrated with our team seamlessly, understanding what we were trying to achieve and enhancing every part of the project they were a directly involved in – and many parts they were indirectly part of. From planning, preparation, and communication through to the execution of the event on the day, the Cogs & Marvel team brought an acute awareness of our brand, an innovative approach to the challenges we faced, and a supportive integration that helped deliver a perfect event.”

 

At Cogs & Marvel, we believe that every time you get a group of people together, whether they be staff, customers, partners or consumers, you have an opportunity to strengthen their relationship with you. You have an opportunity to turn passive admirers into an army of advocates for your corporate brand. Cogs & Marvel is an event agency that creates brand experiences to delight in the moment and inspire lasting change.

Want to inspire change in your audience? Get in touch with the Cogs & Marvel team.