Case Study: Zendesk

Zendesk is an international customer service company, building software that improves customer relationships. Since the opening of their offices in Dublin in 2014 they have grown to a staff count of 200.

 

The Brief

  • Create a themed Christmas event for their Dublin office
  • Find a fun, creative city centre venue
  • The space needed to fit 150 pax standing
  • Provide an exciting line up to entice staff to attend, to include musical entertainment and a dance floor
  • Source a catering company to provide excellent food and service

It was important that the company’s brand attributes – “charming, humble, airy and uncomplicated” – were part of the overall event design. Beauty and simplicity needed to be at the core of the venue and event theme so we focused on finding large, open spaces with structures that exposed either natural brick or wood. We knew that the venue needed to be an exceptional space; one that was a blank canvas or one that had a strong natural design that we could enhance.

 

The HOW

After researching spaces Zendesk had used for previous events and Dublin spaces that fitted the brief, we narrowed it down to two venues offering different themes and locations. Around option one we created the theme of “Neon Arcade”, proposing a warehouse and multi-media space housed in an old wooden mill in the heart of Dublin City. For the second we proposed a “Great Gatsby” themed party in Teelings Distillery. Opened in June 2015, the distillery is located in an ancient market square, with exposed natural materials throughout the building.

Both spaces were perfect, fitting all requirements of the brief. The client choose the Great Gatsby themed party in Teeling’s Distillery as they felt that the staff would be most excited by this theme and venue.

 

The WOW

It was important that the theme was present right from the beginning; for this we created a spin on the Zendesk logo, giving it a glamorous 1920s twist, and dispersed it throughout the event space.

We inserted Gatsby-esque and seasonal props throughout the event space (ranging from life size stars, pocket watches, vintage telephones, silver and gold bulbs, etc.) which added a seasonal and a celebratory theme to the event. To bring an interactive and modern photo opportunity, we had a photo mirror wall with themed props and a life size magazine photo booth, branded with the company logo and values. To add to the 20s ambience, we had a 4 piece jazz band who played for the opening reception and a saxophonist and DJ duo who played into the night. We lit the space with roaming lights and uplighters which highlighted the natural stone throughout the event space.

The Green Light event team where on site from early morning prepping the space and setting up the catering area, welcome reception and main event space. When guests arrived, they were greeted with a winter themed cocktail and some whiskey popcorn. After the welcome reception, they were brought on a tour throughout the distillery, ending in the reception area for a whiskey tasting, canapés, and welcome drinks.

For dessert the client did not want anything formal, rather a piece that was set in the room from the beginning. We created a branded donut and macaron wall, from which guests could help themselves.

 

The Results

Of the 150 invitees there was a 96% uptake on the event. The feedback from guests was resoundingly positive, complete with enthusiasm for the following year’s party was displayed. The event reflected the hard work put in throughout the year by the Zendesk tea, celebrating the strides they’ve made in Dublin and internationally.

 

Green Light Events were a delight to work with right from the start. They had some fantastic ideas as I wanted a Christmas Party that was original and not the usual turkey & tinsel affair. We narrowed it down to two venues which I viewed with the team and decided on A Great Gatsby Party at Teeling Distillery in Dublin. From there Green Light completely took over and made the night a complete success. The whole office had an awesome time and most people agreed it was the best party they have had in Dublin to date. I would 100% recommend their services for any event (big or small) as they are a very professional team who deliver!!

Alex Davey, Zendesk

 

  • Ali Molloy
  • Senior Project Manager

 

At Cogs & Marvel, we believe that every time you get a group of people together, whether they be staff, customers, partners or consumers, you have an opportunity to strengthen their relationship with you. You have an opportunity to turn passive admirers into an army of advocates for your corporate brand. Cogs & Marvel is an event agency that creates brand experiences to delight in the moment and inspire lasting change.

Want to inspire change in your audience? Get in touch with the Cogs & Marvel team.

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