Having been in the event planning business for a long time, we’ve seen our fair share of mishaps. Deliveries not arriving when they’re planned for, bars running out of wine early in the evening, unfortunate print errors… There’s a lot can go wrong when you’re managing hundreds of moving cogs! Surviving an event disaster takes composure – and a great contingency plan for every eventuality.
When your audience isn’t just in the room but is made up of millions of people all over the world the pressure is all the greater: every mistake is scrutinized and amplified. Here’s our advice on planning to plan to fail – and never assuming it will be alright on the night!
Choose your presenters wisely
People are, at best, unpredictable. Give someone a soapbox and put a camera on them and there’s no telling what can happen, so do your due diligence when hiring a speaker.
- Run a full rehearsal (or two)
Iron out all the kinks before you go live – and maybe give phonetic queues.
- Work with a production team with a sterling reputation
If you don’t have a team in-house, hire someone you know and trust – there will always be hiccups so make sure you have someone who can take control in an emergency.
- Have security on hand to deal with gatecrashers.
If you’re hosting a private event for VIP clients you don’t want outside influencers ruining their night – get ahead of this by hiring a security team that will deal swiftly with problems that arise.
But our best piece of advice? Hand Warren Beatty the right envelope when he walks on stage.
At Cogs & Marvel, we believe that every time you get a group of people together, whether they be staff, customers, partners or consumers, you have an opportunity to strengthen their relationship with you. You have an opportunity to turn passive admirers into an army of advocates for your corporate brand. Cogs & Marvel is an event agency that creates brand experiences to delight in the moment and inspire lasting change.
Want to inspire change in your audience? Get in touch with the Cogs & Marvel team.