Getting OnBoard

Sometimes landing your dream job straight out of college can be everything you hoped and so much more than you thought it would be. Travel? Check. Running events all over the world? Check check. Having fun along the way? Check check check 😊 As I take on one of Cogs & Marvel’s logistic heavy event series, follow my journey here and on Instagram @cogsandmarvel as I travel across EMEA, armed with a clipboard and collecting #eventprof life lessons and adventures along the way.  So what do we do exactly? Well, we’re a brand experience agency. Basically, clients come to us with global business problems which we solve, mostly through physical experiences or events.

I’m on the account side of the business so after the creative strategy is defined and we know what the business solution is it’s over to us to go and execute, usually across multiple countries and even regions.


The Background

Welcome to a little ol’ tale of adventure through the eyes of one of Cogs & Marvel’s junior recruits. Role call – my name is Sarah and I joined the “marvellous” Cogs & Marvel team in July 2017. At 22, fresh as a daisy out of the protective blanket of college and desperate to avoid a dull graduate program, I longed to be a part of something that was emerging and creative (#MillennialKid). Cogs & Marvel, newly rebranded from the event powerhouse Green Light Events to the brand experience agency that’s making its mark on the international marketing industry, took a chance on me.

That summer, the Google Cloud marketing team approached Cogs & Marvel to help them pilot the Cloud OnBoard series, which had only been tested on the American market. Little did I know then that joining the OnBoard project team would become a formative part of my Cogs & Marvel career.

The Google Cloud Platform offers businesses a suite of cloud computing platforms (including management tools, data storage and analytics, and computer learning) to perform more efficiently and successfully in their markets. The challenge Google faced was that small local businesses across EMEA (Europe/Middle East/Africa) are only semi-aware of what “the cloud” is and don’t know how to use the platforms to grow their business. The 2017 OnBoard series was run as a training program to get local businesses on board (see what I did there 😉) with “the cloud”.

Taking the event to 15 cities across EMEA, our job was to execute the production of these events with ease and grace for both the client and the delegates. From the branding, shipping, registration, venue search, budgeting, staffing, crowd control, technical requirements, catering… the list really does go on – and we do love our lists! In short, this project was heavy on the Cogs, but implemented with the Marvel: because one doesn’t work without the other.

2017 was the beginning of an incredible 15 city journey that was accompanied with so much fun and laughter. Now, after 46 flights, 15 hotels, one stolen phone, only one incident of lost luggage (mine) and two cases of ALMOST missing flights, it’s time to run it all again for 2018. Kicking off in Amsterdam for the 2018 launch event, we’ll be on the road through until November. What I have learned so far is that Cogs & Marvel is always up for a challenge, not too unlike myself – we’re as committed to working hard as a team as we are to our projects and our clients.

Keep following these posts and my antics on our Instagram Stories @cogsandmarvel as I bring you city by city through the growth and exciting times of my journey with Cogs & Marvel and the Google Cloud OnBoard team.


At Cogs & Marvel, we believe that every time you get a group of people together, whether they be staff, customers, partners or consumers, you have an opportunity to strengthen their relationship with you. You have an opportunity to turn passive admirers into an army of advocates for your corporate brand. Cogs & Marvel is an event agency that creates brand experiences to delight in the moment and inspire lasting change.

Want to inspire change in your audience? Get in touch with the Cogs & Marvel team.