Case study: Uber Centre of Excellence launch

Cogs & Marvel worked with Uber to launch their first Centre of Excellence outside of the US in Limerick, announcing 150 job opportunities to be filled by the end of 2016, with a further 150 in 2017, and investing €4 million in the city to make Limerick part of its network of customer service hubs. With a reputation that preceded the launch event, Uber wanted to deliver an event for press and VIP guests that reflected their brand in style and experience.

Turning from press briefing in the morning to evening launch party, we designed the space to fit with the evolving look and feel of the Uber office. We created a launch that celebrated the cities the Centre of Excellence would support, projecting animations of Uber city maps on the walls and installing screens around the venue that ran recordings from Uber rides internationally.

“We are all so thrilled with how the event went, it really couldn’t have gone any better. We really feel like the whole Cogs & Marvel team went above and beyond to make this a success on an extremely tight budget and timeline. We’ve truly been blown away and I know we’ve set the bar high for future events. I can’t wait for our next event so we have the opportunity to work together again and I’ll definitely pass along the great experience to our marketing teams globally.”

  • Erin Lee, Director of Community Operations, UKI & Nordics at Uber


At Cogs & Marvel, we believe that every time you get a group of people together, whether they be staff, customers, partners or consumers, you have an opportunity to strengthen their relationship with you. You have an opportunity to turn passive admirers into an army of advocates for your corporate brand. Cogs & Marvel is an event agency that creates brand experiences to delight in the moment and inspire lasting change.

Want to inspire change in your audience? Get in touch with the Cogs & Marvel team.