Episode 1: Lesley Tully & Jamie Shaw
Jamie Shaw, Global Head of Creative at Cogs & Marvel and Lesley Tully, Strategist at We are Design Thinking
As 2020 brought seismic shifts to the workplace and employee experience, it also demanded that every brand examine the ways the work ecosystem would change. Prior to the pandemic, “future of work” thinking was largely theoretical, or else rooted in specific areas of the larger workplace experience, like campus amenities or employee communication channels. Once the world went into confinement, however, the global business world went remote—overnight—and immediately established new norms for distributed work models, uninterrupted productivity, and innovative virtual events and engagement programs. Suddenly, the theoretical questions of how we would work in the future became a living case study demonstrating that the future was here. The ‘new normal’ might mean we never return to an office, or only work together a few days a week, or even move ourselves to more remote places because now we can truly work anywhere.
In our opening episode of CMLabs, Global Head of Creative, Jamie Shaw, and Strategist/Researcher, Lesley Tully set forth the premise of our new soundbite series: the impact of ‘future of work’ thinking and practice as it pertains to employee workplace experience. While every company is thinking about their real estate, their tech platforms, and their proposed hybrid engagement going forward, few are considering the emotional and behavioral impact of the holistic change in the workplace ecosystem.
If the last year proved that people can successfully work remotely, and even raise productivity, what is the reason for a physical workplace at all? What is the benefit of that social employee engagement, and the necessity of being together? And how can we strategically and creatively shape that workplace experience to offer employee populations the essential social connection, creative inspiration, and mental wellbeing they need to be productive, fulfilled and happy in their work? This is the crux of our investigation, and we’ll be gathering data and insights—seen here in the form of soundbites from thought leaders—to shape our continually evolving attention to experience design that gets results.
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