MOTORWAY
Delivering the best for their partners
“Front Row” Dealer Conference 2025
As Motorway prepared to launch their brand new identity, the B2B side of their business aimed to strengthen strategic partnerships with key dealer partners.
We designed their inaugural Front Row conference, including naming and visual identity, to position Motorway as the industry thought leader.
The conference brought together top dealers from across the UK for insights on AI, EVs, and market trends. Content was designed to provide maximum value and insight to help the dealers continue to drive their business forward.
“I wanted to say a big thank you for you all your work on delivering a brilliant event! We have had such great feedback from our dealer partners, so thank you all!”
— Motorway Client, May 2025
We brought together top dealer partners from across the country for a one day conference and gala dinner evening. We secured “Drive to Survive” star and former Team Haas Principle Guenther Steiner, who definitely stole the show!
Over 40 car dealerships attended, and the reviews were fantastic.
The event successfully shifted dealer perception of Motorway from platform user to trusted industry partner. A huge thanks to the Motorway team for trusting us to produce such a bold and brilliant inaugural event. This one set the tone for what’s next in the industry.
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