April Fools’ has always been tempting for brands. It’s also always been risky. With audiences now 70% more sceptical of the content they see online, is this really the right moment to do anything that undermines trust? In this breakdown of April Fools’ PR stunts, we look at 5 core strategies, what worked, what didn’t, and how brands can create campaigns that engage people without damaging trust.

SXSW 2026 revealed a clear gap between brands that showed up and those that created meaningful experiences. Based on first-hand insights, this breakdown explores what worked, what didn’t, and why product-led, human-centred activations are setting a new standard.

Learn about brand experience events, how they help brands connect to their audience, and a framework to design one with lasting, measurable impact.

Learn what brand storytelling is, why it matters, and a clear framework to build stories that stay consistent across content, campaigns, and experiences.

Discover key industry weeks for creative and tech brands in 2026 and how to use them as great marketing tools,  from Advertising to Fashion Week.

Explore 7 brand activation campaigns that delivered results—see what worked, how brands benefited, and why immersive experiences drive real impact.

Discover how to master B2B event marketing—from planning and strategy to management and results—in this essential guide for modern marketers.

Explore internal branding best practices with real examples and strategies to build belief, strengthen culture, and drive engagement.

Learn how storytelling in marketing builds emotional connections and drives loyalty. Discover how Cogs & Marvel helps brands craft unforgettable narratives.