OCADO GROUP
Ocado Re:Imagined
SNAPSHOT
7 new products
60 minute keynote
12,000+ press and partner views
0 robot uprisings
How do you unveil the future in 60 minutes? For over two decades, Ocado’s ecosystem of robots and AI logistics had been hidden from prying eyes . Now, Ocado was going to go public with seven new products, and they wanted our help.
With international investors, partners, and press all waiting, our job was to present these next-gen offerings with a new aesthetic that captured the gutsy, pioneering spirit within the brand’s DNA.
Transform Europe Awards 2023, Best Use of a Visual Property (Bronze)
micebook V Awards, Highly Commended, Best Product Launch
“Thank you for going above and beyond to make Ocado Re:Imagined a success… I couldn’t be prouder of what we’ve collectively achieved.”
-CEO, Ocado Retail
Creating a cutting-edge look
Ocado’s corporate branding didn’t fit the tone of radical new technology, so we created a new, daring, moody visual system that tied together the physical hardware, software, and logistics elements into a single multimedia keynote.
We crafted a cinematic aesthetic that evoked suspense and emotional intrigue, and coupled it with stylized animations that explained the functionality and process. Through film, we were able to show the beauty and precision of their unconventional technology. Motion graphics helped bring their abstract innovations in machine learning down to earth, all while looking, dare we say, sexy.
IMPACT
Ocado Group shares jumped 5.5% the next day, riding glowing media attention from Bloomberg to Reuters to CNBC.
PRESS
Ocado unveils lighter robots to help grocery giants like Kroger take on Amazon [CNBC, 26/01/2022]
Ocado unveils ‘game-changing’ innovations to ramp up grocery initiatives [E&T, 27/01/2022]
When first impressions are everything
We drove the entire event experience from registration to venue logistics, from environmental branding to technical direction for the keynote and broadcast. The results spoke for themselves, with Ocado Group shares jumping 5.5%, and glowing headlines from the biggest media outlets, from Bloomberg to Reuters to CNBC.
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