Advertising Week Europe

TIKTOK

As one of the principal sponsors of Advertising Week Europe 2024, TikTok for Business set us the challenge to create a unique central activation, with brand and environmental flourishes to elevate the “TikTok Co-Working Garden”, with the central aim to land key business messaging through the activation.

"TikTok works for you” was the mantra set out by the TikTok for Business team, so we devised a bespoke kiosk to make Advertising Week a whole lot more rewarding."

A woman is talking to a girl at a TikTok booth, with lockers and a large TikTok logo illuminated on the table. Several people are socializing in the background.
Sheet of scratch-off cards with TikTok themed designs and messages, including "GET CREATIVE" in red and "MAKE IMPACT" in black, displayed on a black wire rack.
A man in a light blue shirt with a backpack looking at his phone in front of colorful posters with text and images on a black metal frame, outdoors with green foliage in the background.
A young woman with blonde hair tied back in a ponytail, wearing a beige sweater, is using a pink locker with numbered compartments, attaching a sticker that says 'SLAY'. She is smiling and looking at her locker, with stickers and lock keys attached to the locker doors.

“Thank you so much for your help on bringing our vision to life! It looked truly fab! And we've had loads of compliments on it" 

Two women interacting near blue lockers with motivational stickers; one woman is smiling while seated, and another woman is leaning forward, talking and holding items.
Woman with dark hair, wearing red glasses, a yellow sleeveless top, and green pants, sitting outdoors on a striped chair, looking at her phone. There is a yellow bag on her lap. She is shaded by an umbrella, with a wooden table with newspapers and coffee cups nearby, and greenery in the background.
Pink lockers with one open door revealing a can of water, a pink cap, and a cloth inside. One locker has a sticker that says 'GET CREATIVE' and another sticker that says 'SLAY'. A digital display on the locker shows 87% and some text.
A group of people sitting around a table outdoors, engaging in conversation. A smiling man with a white cap backwards, black headphones around his neck, and colorful patterned shirt gestures as he talks to the others. There are two paper cups and a smartphone on the table, with greenery and a metal vent in the background.

Our Approach
A fun, personalized Q&A and scratchcard game mechanic gave lucky winners access to the branded TikTok lockers, each themed around three key brand trends - Get Creative / Get Inspired / Make Impact, and to be in with the chance to win essential Advertising week swag.

The bold lockers were a standout hero feature and photo moment for attendees, with branded hanging installation, as well as rolling TikTok creator content, infographics, installations and DJ booth.

Approach

Outcomes
Attendee sign-ups to the TikTok for Business Newsletter far exceeded expectations, with 90% of visitors signing up.

The bespoke lockers were such a success that they were upcycled and installed in the TikTok London office.

Let’s work together. Get in touch with us.

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