DataStax: Bespoke VIP Gifting
Here at Cogs & Marvel, gifting is an artform in itself.
BY COGS & MARVEL | CREATIVE TEAM
With their VIP Wimbledon 2022 event on the horizon, DataStax tapped us to create a box that captured the spirit and ethos of the legendary tournament. Handmade for an exclusive group of CEOs, these boxes served as the invitation itself, designed to stand out with a premium look and feel.
The box featured an all-white motif (the customary Wimbledon dress code) and a manicured turf interior, with custom audio effects upon opening, hand-embellished tennis ball macarons, laser-engraved highball glasses, and, of course, a bottle of Pimm’s. A QR code inside led to a video from tennis legend Ivan Lendl, who delivered the invitation personally on behalf of DataStax.
View the gallery below:
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