VivaTech

META

VivaTech 2025 marked a critical moment for Meta to assert leadership in AI on Europe’s biggest tech stage.

With over 180,000 attendees and a saturated show floor of 2,800 exhibitors, the challenge was to cut through the noise and create a booth that was not only visually compelling but strategically aligned to Meta’s evolving AI narrative.

Our brief: inspire belief in Meta’s AI innovation, drive engagement with new products like Meta AI, Imagine and Ray ban x Meta and create experiences that felt immersive, useful and future-forward, while demonstrating clear business impact to a largely C-suite audience.

A digital booth at a convention showcasing a screen with a blue statue's head and the text 'Meta Advantage' displayed on it. People are walking and interacting around the booth.

A man giving a presentation at a tech conference. He is holding a microphone and standing in front of a large screen displaying information about making AI accessible to every business. Several banners and logos, including Meta, a purple and pink V, and other tech logos, are visible in the background. There are attendees walking around the exhibit area.

Our Approach
Our concept, La Maison de Meta, reimagined the booth as a living, breathing space of AI exploration, where enterprise, creators and consumers could co-create the future. Inspired by architecture, the design used portals to draw visitors into immersive, AI-powered experiences while The Blue Thread visually and spatially symbolised how Meta connects people, ideas and innovation.

People at a trade show booth examining electronic devices and accessories on display.

People interacting at a Meta booth with digital screens and a large Meta display sign.

A man and a woman sitting at a table, smiling and looking at a booklet together, with a black background featuring colorful text that reads 'VIVA TECHNOLOGY' and yellow 'F' and 'mac' logos.

A young man is wearing a virtual reality headset and holding a VR controller, while a woman stands nearby discussing and making gestures.

A woman in a white blazer using a microphone and pointing at a presentation screen with images and text during a conference or seminar.

Meta booth at a trade show with wooden arches, shelves, and decorations, in a large exhibition hall with other booths and visitors.

We combined open, inviting zones with more intimate demo areas to balance footfall with focus, using recycled materials and calm textures to contrast the chaos of VivaTech. The Atrium served as the epicenter, hosting over 30 speaker sessions. Around it, attendees interacted with Meta’s latest tools: from the custom Imagine Me activation to guided demos of FAIR, Quest 3 and Ray-Ban Meta. Every element was designed to educate, inspire and invite hands-on discovery, delivering a stand that was both deeply experiential and unmistakably Meta.

Approach

Outcomes
The experience delivered across every objective, with over 11,000 visitors tracked on stand and an average dwell time of 17 minutes. More than 4,300 demos were completed and 2,688 attendees joined Meta-led talks and workshops. Revenue was touched through meetings, demos and product interactions—highlighting the commercial impact of the experience. Post-event surveys showed 85% found the booth extremely or very valuable to their business and 87% agreed Meta’s AI could fuel client growth.

With 2,000+ FAIR demo participants and standout engagement across Quest, Ray-Ban Meta and Imagine Me, Meta’s leadership in applied AI was powerfully reinforced.

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Two women at a trade show or exhibition, with one holding a phone and wearing a headset, both smiling and engaging in conversation.

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