Cogs & Marvel project for Adobe shortlisted in The Drum Awards for B2B
Our second iteration of the Adobe Field Trip has been shortlisted for ‘Best Internal Company Event’ in The Drum Awards for B2B - a celebration of the companies and people who bring creativity to B2B marketing across the globe.
Adobe Field Trip 2021 was a two-part experience that blended art, science, craft, and technology to create a hands-on, virtual learning adventure for employees and their families. We produced an original, half-hour childrens’ TV show in which our host and alien mascot travelled through digital portals to realms that included the cosmos, the jungle and the coral reef. Through live-action and bespoke animation, the web-based companion allowed children to explore the worlds they’d seen in the show.
“The show and site surpassed 138% of our client’s goal attendance, bringing in families from 10 countries.”
The show and site surpassed 138% of our client’s goal attendance, bringing in families from 10 countries. This work has also been recognized as one of the Best ‘At Home’ Experiences in The Drum Experience Awards, as well as being highly commended in the Best Internal Communications Event category at the micebook V Awards.
Adobe Field Trip 2021 was dreamed up at a time when working from home had lost some of its novelty. Our goal was to make the Field Trip even more engaging and accessible. We’re proud to say the 2021 edition inspired kids to embrace their curiosity, imagination and sense of discovery.
For Adobe, it was an opportunity to showcase its values, build employee brand affinity, foster community, and promote wellness. We’re grateful to receive a nod for this work with such an innovative client, and we are looking forward to the awards ceremony in early December - watch this space.
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