Episode 7: Sura Al-Naimi, Creative Strategist and Entrepreneur
Sura Al-Naimi, Creative Strategist and Entrepreneur
Our latest installment of CMLabs is all about innovation thinking. Enter our guest, the wonderful Sura Al-Naimi, who is a creative strategist and former Disney Global Innovation Officer at their internal think tank. Today, she has her own company, which helps startups and Fortune 100 organizations, including Hyperloop, Facebook, and Kaiser Permanente. In her workshops and consulting, Sura helps teams get out of their silos and risk-averse behavior to find a common language, toolkit, and mindset to unlock their creativity and, in turn, solve problems.
As we discovered early on, Sura shares our interest in rich, multi-dimensional experiences, so our topics range far and wide. Listen today and learn about the stages of creating an experience journey, from entry and excitement to engagement, exit and extension. In this episode, you’ll gain insight to how experience designers practice pattern spotting across sectors and disciplines, creating rituals and finding novel ways to connect with their audiences.
We also delve into the lessons from experience design that can be applied to the future of work approach corporations must apply. Central to a successful path forward is stakeholder trust in the workforce. With a remote, global base, employee teams must feel trust and have real agency in order to perform and be productive in this new climate. In addition to the psychological ramifications of our distributed workforce, there is the human emotional component, which demands the same attention in this setting as in other areas of our lives.
FOMO is real, and employees want to “be there” in authentic ways that educate, inspire and reward behaviors not just monitor them. To achieve success in this new realm, today’s leaders will need to unlearn much of their instinctive hierarchical practice and embrace experimentation and prototyping for a new and evolved path forward. Never has innovation thinking been more promising. Never has it been more necessary. Never have so many leaders been put to the test at once.
Join us in considering these fascinating topics—Sura’s wisdom is vast and powerful on all of the above, and more.
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