IWD 2022: Cogs & Marvel and The Shona Project on Empowering Young Women Leaders
For International Women’s Day (IWD) 2022, Cogs & Marvel sat down with The Shona Project founder Tammy Darcy and youth ambassadors to discuss critical topics relevant to today’s young women in Ireland
As a female-founded, female-run company, Tammy’s cause is close to our hearts. Cogs & Marvel partnered with The Shona Project in 2021, and over the last six months, we’ve worked with them to help build an entirely new media strategy, with several major surprises to be announced in the months to come.
Since its founding in 2016, The Shona Project has reached hundreds of thousands of girls across Ireland, endowing them with the tools and support they need to become the next generation of resilient, capable, and confident young women.
“We are truly honoured to be a small part in the work of an outstanding organisation, and look forward to a long term partnership”
Through their work in school classrooms, their Survival Handbook, and their outreach online, The Shona Project has provided guidance to young women on topics as diverse as mental health, sexuality, stress, body-image, self-esteem, relationships, and how to support other young women.
Founded by Tammy Darcy in tribute to the spirit of her own big sister, Shona, her eponymous project has created a unique sisterhood amongst young women across the country. Tammy’s incredible contribution has garnered her numerous awards, including the Red Cross’ Humanitarian of the Year Award, the highest honour bestowed by the organisation.
We are truly honoured to be a small part in the work of an outstanding organisation, and look forward to a long-term partnership, in which we can use the creative and logistical skills at our disposal to make a tangible difference in the lives of young Irish women.
Watch The Shona Project in action above and learn more about IWD, and this year’s theme #BreakTheBias, here.
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