OBSIDIAN WINE CO.
Obsidian Adventures
Lots of winemakers talk about the ecosystem behind their grapes – but few guide you to connect with it, hands on. Obsidian Wine sought a new way to engage with wine lovers who share their values of community, sustainability, and adventuring. So we created the Adventure Series, a collection of 20 educational nature excursions from oyster farming to hiking up a volcano to flying to a vineyard in a seaplane.
SNAPSHOT
20 adventures
709,655,073 media impressions
1 planet, shared
“We want to be accessible to a broad range of people… We want to change the overall climate of wine, to educate on nature, the outdoors and food sources.”
— Arpad Molnar (Co-founder, Obsidian Wine Co.), Sonoma Magazine [May 2021]
People meet planet
Wine Adventures brought people into Sonoma’s local ecosystems, letting them learn about its ecology hands on, and discovering how it connects back to Obsidian Wine’s values and products. The fun ranged from hiking a volcano with a geologist guide to sailing the bay with rosé.
IMPACT
At launch, Obsidian Adventures garnered 709,665,073 media impressions.
PRESS
Drink Wine, Ride Horses and Fly in a Plane with These Sonoma Vineyard Experiences [Sonoma Magazine, May 2021]
Summer's Most Unforgettable Wine Country Experiences [7x7, 23/07/2021]
Obsidian Adventures are still going strong, with 9 different excursions on monthly rotation. This new approach to wine tasting and discovery continues to attract and build relationships, turning one-time buyers into customers for life.
Related work:
Adobe Field Trip
Long Beach Pride
Food Waste Week Roadshow