ISE 2024
Google wanted to use their presence at ISE 2024 as a focal point for a multichannel campaign to help the Google Chrome OS team connect with, engage and educate target partners, as well as meet with and showcase their existing partners in the Kiosk and Digital Signage space. An impactful stand, with spaces for meetings and product demonstrations, was required as the event anchor. But the campaign also needed to include advertising, digital content, and offsite events.
Finalist in the ISE Stand Design Awards
Awarded Eventsost accreditation - international certification for sustainability in the events industry. Only 2 ISE stands achieved accreditation in 2024.
Our vision was to create a stand that physically realised the overarching campaign narrative: deliver powerful experiences with ChromeOS.
Our Approach
To ensure maximum impact on the show floor, our creative and production teams worked together to design a truly innovative stand that pushed the boundaries of sustainable design and then made sure our sustainability goals were met in every area of delivery. There was no single-use plastic anywhere in the stand (including no vinyl graphics), the stand infrastructure was made with steelwork that had been reused no fewer than 20 times, the feature areas were built with re-board, a sustainable paper and cardboard product, and the flooring was made from recycled car tyres, and painted with biodegradable, non-toxic paints.
The unique stand became a focal point for our wider campaign communication, which focused on powerful experiencea, and acted as an anchor for all other off-stand events.
IMPACT
Outcomes
Google successfully filled all available meeting slots with prospective clients and exceeded their event ROI target.
The Google stand is featured in several show reviews, including the ISE daily round-up and Exhibitor Magazine.
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