Advertising Week Europe
TIKTOK
As one of the principal sponsors of Advertising Week Europe 2024, TikTok for Business set us the challenge to create a unique central activation, with brand and environmental flourishes to elevate the “TikTok Co-Working Garden”, with the central aim to land key business messaging through the activation.
"TikTok works for you” was the mantra set out by the TikTok for Business team, so we devised a bespoke kiosk to make Advertising Week a whole lot more rewarding."
“Thank you so much for your help on bringing our vision to life! It looked truly fab! And we've had loads of compliments on it"
Our Approach
A fun, personalized Q&A and scratchcard game mechanic gave lucky winners access to the branded TikTok lockers, each themed around three key brand trends - Get Creative / Get Inspired / Make Impact, and to be in with the chance to win essential Advertising week swag.
The bold lockers were a standout hero feature and photo moment for attendees, with branded hanging installation, as well as rolling TikTok creator content, infographics, installations and DJ booth.
Approach
Outcomes
Attendee sign-ups to the TikTok for Business Newsletter far exceeded expectations, with 90% of visitors signing up.
The bespoke lockers were such a success that they were upcycled and installed in the TikTok London office.
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